4 Things You Need to Build an Effective Web Presence
The landscape of doing business is vastly different from where it was twenty or even ten years ago. With new tools, new consumer habits, and new techniques, business owners are learning that adapting to new technology is essential to success in the 21st century.
In a list of statistics compiled by Review42, it was found that 70-80% of people research a company online before making a purchase. That’s a huge percentage of potential customers and reason enough for any business to go online.
Simply having a web presence isn’t always enough; however— you also need to make sure that you’re making the most of it. If you aren’t sure where or how to start, then here are four things you need to have to build a significant web presence.
Website
One of the best and most essential tools you’ll need to build your online presence is, of course, a website. A website or page is the core of your online presence, and with tools like search engine optimization, it can often be the first thing your customers see when they look you up.
Mapping out a website can take a lot of work and effort, so it’s no surprise why many fledgling businesses may balk at setting up one of their own. However, there are tons of different resources available that can make building a website easier, like the blogging site WordPress.
A great way to use your website to build credibility is to ensure that it has a clean, professional look. You can do this by using our Saasland theme, which is a creative WordPress theme perfect for startups, mobile apps, and more. With incredible flexibility and over 100 total pages, it’s a great way to ensure your company website looks and works great.
Social Media
If there’s one thing that sets this decade of business apart from any other, it’s social media. From niche communities containing personal links between acquaintances, social media has grown into a sprawling network of billions of people worldwide. It’s that network that can be incredibly advantageous to your business, as long as you know how to use it well.
Companies need a social media presence just as much as they need a website. With so much of the market found on social media, not taking advantage of that link means that you’re missing out on hundreds, potentially thousands or millions of customers. Social media is a hub where you can reach out to customers, advertise your services, and connect with other businesses and partners.
Best-selling author and CEO Kristopher Jones says that the best way to optimize your social media presence is to identify goals, find your audience, and target and promote your content. Without a concrete plan that identifies all of these things, you may find yourself floundering, so you need to make sure you know where your company stands. Social media is a powerful tool, and you need to make sure you’re making the most of it.
Digital Marketing
Digital marketing can take a variety of different forms, from digital advertisements to video to search engine optimization. One of the earliest forms of digital marketing is a tool that is used consistently to this day by companies big and small. That tool is mass email marketing.
Email marketing has many benefits, so it’s no wonder why businesses everywhere make use of it. Easy to set up and easy to send out, it’s one of the best ways to reach out to subscribers and customers. To make the process even easier and more effective, you can even choose to make use of automation tools.
Ryan Mogged from Triadex Services recommends email automation because of how efficient it can be for businesses and marketers. Email automation means that customers are automatically emailed according to their activity level, saving countless admin hours and ensuring that you aren’t sending emails to customers who prefer not to receive them.
Data Analysis
The great thing about having an online presence is that you get the added benefit of data. While you might hear a lot of talk about right place right time, product value, or even hard work and effort, the success of all these things boils down to just one thing: data.
While data analysis might seem daunting to small business owners, it’s much simpler than it sounds. When you track engagements on a social media post or website visitors, you’re already working with and analyzing your data. The thing you need to do is up the ante and make sure that the process of data analysis is fully integrated within your company’s operations.
According to Business.com, data analysis takes the guesswork out of your operations. It allows SMBs to gain detailed insights about consumer behavior, campaign success, product impact, and so much more. Integrating data analysis processes into your company shouldn’t be an afterthought— it should be a foundational part of the way you do business. While learning the ropes certainly takes a lot of time and effort, the results definitely pay off.
