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Google Analytics Individual Qualification Exam Answer Guide 2021

Google Analytics Individual Qualification Exam Answer Guide

If you are planning to go for the Google Analytics Qualification Exam, this guided answer will help you get a better understanding. We tried to present the up to date list of questions and guided answers. We hope it will be good for you. Let’s have a look at the Google Analytics Individual Qualification Exam Answers 2021. 

  1. What Feature Collects Company-Specific Data Such As Member Status?
    • Custom Filter
    • Event Tracking
    • Custom Dimension
    • Custom Metric

The custom dimension features collect all necessary company specific data such as the member status and so on. 

  1. Which Kinds Of Hits Does Google Analytics Track?
    • Pageview
    • Event
    • All of the above
    • Transaction

Google Analytics tracks page view, event, transaction and many more hits. But to answer Which Kinds Of Hits Does Google Analytics Track? The answer is it tracks pageview, event and transactions. 

  1. To Recognize Users Across Different Devices, What Feature Must Be Enabled?
    • Audience Definitions
    • Attribution Models
    • Google Ads Linking
    • User ID

To recognize users across different devices User ID feature must be enabled. 

  1. In Multi-Channel Funnel Reports, How Are Default Conversions Credited?
    • Second to last campaign, search or ad
    • Equal credit along the conversion touchpoints
    • Last campaign, search, or ad
    • First campaign, search or ad

In multi-channel funnel reports, the default conversions credited by Last campaign, search or ad. 

  1. What Report Indicates The Pages Of A Website Where Users First Arrived?
    • Landing Pages report
    • Pages report
    • Location report
    • All Pages report

From the landing pages report indicates the pages of a website where users first arrived.

  1. What Feature Is Required To Send Data From A Web-Connected Device (Like A Point-Of-Sale System) To Google Analytics?
    • The Measurement Protocol
    • Data Import
    • Browser cookies
    • The Networking Protocol

The measurement protocol feature is required to send data from a web-connected device (like a point-of-sale system) to google analytics

  1. What Is Not Considered A Default “Medium” In Google Analytics?
    • referral
    • google
    • organic
    • cpc

Google is not considered as a default “Medium” in Google Analytics.

  1. What Is The Set Of Rules That Determines How Sales And Conversions Get Credited Based On Touch-Points In The Conversion Path?
    • Attribution modeling
    • Conversion tracking
    • Channel Groupings
    • Multi-Channel Funnels

Attribution modeling determines how sales and conversions get credited based on touch-points in the conversion path?

  1. What Metric-Dimension Combination Is Not Valid?
    • Avg. Time on Page / Device Category
    • Sessions / Bounce rate
    • Sessions / Source
    • Total Events / User Type

Sessions / Bounce rate combination is not valid. Rest of the combinations in the options are valid. 

  1. Which Reports Indicate How Traffic Arrived At A Website?
    • Demographics
    • Geo
    • All Traffic
    • Behavior

All traffic reports indicate how traffic arrived at a website. 

  1. In Views That Don’t Have Data Import Enabled, Custom Dimensions Values May Be Viewed For Dates Before The Custom Dimension Was Created.
    • TRUE
    • FALSE

The statement ‘in views that don’t have data import enabled, custom dimensions values may be viewed for dates before the custom dimension was created” is true. 

  1. Custom Dimensions Can Be Used As What?
    • Primary dimensions in Custom Reports
    • All of the above
    • Secondary dimensions in Custom Reports
    • Secondary dimensions in Standard reports

Custom dimensions can be used as primary dimensions and secondary dimensions in custom reports and as in secondary dimensions in standard reports. 

  1. What Feature Must Be Enabled To Use Multi-Channel Funnels?
    • Custom Dimensions
    • Advertising Features
    • Goals or Ecommerce
    • In-page Analytics

Goals or Ecommerce features must be enabled to use multi-channel funnels. 

  1. What Data Table Display Compares Report Metrics To The Website Average?
    • Pivot
    • Percentage
    • Performance
    • Comparison

The comparison table table display compares report metrics to the website average

  1. View Filters Are Applied In What Order?
    • Creation date
    • Random order
    • Sequential order
    • Alphabetical order

Among the many other filters, the view filters are applied in sequential orders. 

  1. Auto-Tagging Is Used To Collect Data From What Kind Of Traffic?
    • Social media traffic
    • Social media traffic
    • Google Ads Campaign traffic
    • Website referral traffic

In Google Analytics, there are many ways to collect data from the wide array of traffics. But auto-tagging is used to collect data from Google Ads Campaign traffic. 

  1. What Report Indicates Where Users Start Or Exit The Conversion Funnel?
    • Goal Flow
    • Treemaps
    • Cohort Analysis
    • User Timings

The goal flow report indicates where users start or exit the conversion funnel

  1. Which Parameters Can Be Included With An Event Hit For Reporting?
    • Event, Category, Action, Label
    • Category, Action, Label, Unique Events
    • Category, Action, Label, Value
    • Category, Action, Label, Total

Category, action, label, value parameters can be included with an event hit for reporting

  1. What Remarketing Audiences Cannot Be Defined By Default?
    • Users who speak a particular language
    • Users who visited a physical store
    • Users who played a video on a website
    • Users who visited a specific page on a website

With the help of Google Analytics you can define a lot of audiences for remarketing purposes. However, the remarketing audience that cannot be defined by default is the users who visited a physical store. 

  1. What Data Is Google Analytics Goals Unable To Track?
    • Customer’s lifetime value
    • Making a purchase
    • Signing up for a newsletter
    • Watching a video

Google Analytics Goals can not track a customer’s lifetime value. 

  1. In Custom Reports, What Must Metrics And Dimensions Share In Order To Report Accurately?
    • Same view
    • Same scope
    • Same Custom Report
    • Same index

Metrics And Dimensions must share the same scope in order to report accurately. 

  1. What Is Used To Create Smart Goals?
    • Machine-learning algorithms
    • Custom Reports
    • Analytics Goals
    • Remarketing audience

Machine learning algorithms are used to create smart goals. 

  1. Which Three Campaign Parameters Are Recommended To Manually Track Campaigns?
    • Medium, Source, and Content
    • Campaign, Content, and Term
    • Medium, Source, and Campaign
    • Source, Content, and Term

Media, source and campaign are the recommended parameters to manually track campaigns. 

  1. Filters Cannot Perform What Action On Collected Data?
    • Include data from specific subdomains
    • Include shopping preferences
    • Convert dynamic page URLs to readable text strings
    • Exclude traffic from particular IP addresses

Fitlesr cannot include shopping preferences on collected data.

  1. If A User Watches A Video With Event Tracking Three Times In A Single Session, Analytics Will Count How Many Unique Events?
    • 2
    • 6
    • 1
    • 3

If a user watches a video with event tracking three times in a single session, analytics will count it as 1. 

  1. What Scope Levels Available For Dimensions And Metrics?
    • Event-level, duration-level, transaction-level, or user-level scope
    • Event-level, session-level, transaction-level, or user-level scope
    • Location-level, duration-level, product-level, or user-level scope
    • Hit-level, session-level, product-level, or user-level scope

Hit-level, session-level, product-level, or user-level scopes are available for Dimensions and Metrics. 

  1. Which Assets Cannot Be Shared In The Solutions Gallery?
    • Goals
    • Segments
    • Custom reports
    • Custom Dimensions

Custom dimension cannot be shared in the solutions gallery. 

  1.  Which Goals Are Available In Google Analytics?
    In Google analytics the following goals are available. 
    • Destination, Event, Duration, Pages/Screens per Session
    • Location, Event, Time, Users per Session
    • Destination, Event, Pageview, Social
    • Pageview, Event, Transaction, Social
  1. What Report Identifies Browsers That May Have Had Problems With A Website?
    • The Active Users report
    • The Browser & OS report
    • The Source/Medium report
    • The New vs Returning report

The browser and OS report identifies browsers that may have had problems with a website. 

  1. What Scope Would Be Set For A Custom Dimension That Reports Membership Status For A Customer Rewards Program?
    • Session
    • Hit
    • Product
    • User

User scope would be set for a custom dimension that reports membership status for a customer rewards program. 

  1. To Track Users And Sessions Across Multiple Domains, What First Must Be Set Up?
    • Data Import
    • Ad Exchange Linking
    • Cross-domain tracking
    • Google Ads Linking

Cross-domain tracking should be set up first to track users and sessions across multiple domains. 

  1. When The Same Default Tracking Code Is Installed On Pages With Different Domains, What Will Result?
    • Analytics will associate users and sessions with a single domain
    • Analytics will not associate users and sessions with any domain
    • Analytics will send an alert about duplicate data collection
    • Analytics will associate users and sessions with their respective domains

When the same default tracking code is installed on pages with different domains, analytics will associate users and sessions with their respective domains. 

  1. What Feature Would Be Used To Collect How Many Times Users Downloaded A Product Catalog?
    • Custom Report
    • Event Tracking
    • Calculated Metrics
    • Custom Dimension

Event tracking can be used  to collect how many times users downloaded a product catalog.  

  1. What Is A “Secondary Dimension” In Google Analytics?
    • An additional report dimension for more specific analysis
    • A dashboard widget that offers more specific analysis
    • A visualization to understand the impact of data
    • An additional report metric for more specific analysis

In Google Analytics, secondary dimensions means an additional report dimension for more specific analysis. 

  1. When Will Google Analytics Be Unable To Identify Sessions From The Same User By Default?
    • When the sessions happen in the same browser on the same device
    • When the sessions share the same browser cookie
    • When the sessions happen in different browsers on the same device
    • When the sessions happen in the same browser on the same day

When the sessions happen in different browsers on the same device, google analytics is unable to identify sessions from the same user by default.  

  1. What Report Shows Which Web Pages Get The Most Traffic And Highest Engagement?
    • Frequency and Recency report
    • Active Users report
    • Engagement report
    • All Pages report

All pages report shows which web pages get the most traffic and highest engagement. 

  1. What Is Not Considered A “Source” In Google Analytics By Default?
    • email
    • (direct)
    • google
    • Googlemerchandisestore.com

Email Is not considered a “source” in google analytics by default

  1. If A User Visits A Web Page With An Embedded Video, Leaves Without Clicking On Anything, And The Session Times Out, How Will Google Analytics Report The Session?
    • As an event
    • As a click
    • As a bounce
    • As an interaction

If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out google will report it as a bounce.

  1. What Is Not A Benefit Of Google Analytics Remarketing?
    • Show customized ads to customers who have previously visited your site
    • Allow customers to quickly reorder an item they have previously purchased
    • Create remarketing lists without making changes to your existing Analytics snippet
    • Create remarketing lists based on custom segments and targets

To allow customers to quickly reorder an item they have previously purchased is not a benefit of google analytics remarketing.

  1. View Filters May Be Applied Retroactively To Any Data That Has Been Processed.
    • False
    • True

The statement view filters may be applied retroactively to any data that has been processed is false.

  1. What Report Shows The Percentage Of Traffic That Previously Visited A Website?
    • Behavior > Frequency and Recency report
    • Interests > Affinity categories report
    • All traffic > Referrals report
    • Behavior > New vs returning report

The Behavior > New vs returning report shows the percentage of traffic that previously visited a website.

  1. Once Filters Have Been Applied, What Is The Option To Recover Filtered Data?
    • Filtered data is not recoverable
    • Data may be recovered within 10 days
    • Data may be recovered within 30 days
    • Data may be recovered within 5 days
  1. For Auto Tagging, What Parameter Does Google Ads Include In The Destination URL?
    • adid=
    • urlid=
    • utm=
    • gclid=

Gclid= Parameter is used when Google ads include in the destination url for auto tagging.  

  1. What Report Shows The Percent Of Site Traffic That Visited Previously?
    • Sales Performance report
    • Frequency & Recency report
    • Referrals report
    • New vs Returning report

New vs Returning report shows the percent of site traffic that visited previously.

  1. What Report Shows Users Who Initiated Sessions Over 1-Day, 7-Day, 14-Day, And 30-Day Periods?
    • Active Users report
    • User Explorer report
    • Users Flow report
    • Cohort Analysis report

Active Users report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods. 

  1. To View Accurate Data In A Custom Report, What Action Should Be Avoided?
    • Pair metrics and dimensions of different scopes
    • Use multiple dimensions together in the same report
    • Create a report with Custom Metrics
    • Use a Custom Dimension as a primary dimension

To view accurate data in a custom report pair metrics and dimensions of different scopes should be avoided.   

  1. How Would A View Filter Be Configured To Include Only Users From Brazil And Argentina?
    • Filter 1: include Brazil > Filter 2: include Argentina
    • Filter 1: include Argentina > Filter 2: include Brazil
    • Filter 1: include Brazil or Argentina
    • Filter 1: exclude all countries except Brazil and Argentina

Filter 1: include brazil or argentina can be used to include only users from brazil and argentina. 

  1. What Cannot Be Collected By The Default Analytics Tracking Code?
    • Device and operating system
    • User’s favorite website
    • Page visits
    • Browser language setting

User’s favorite websites cannot be collected by the default analytics tracking code. 

  1. Views Can Include Website Data Collected Before The View Was Created.
    • FALSE
    • TRUE

The statement views can include website data collected before the view was created is false.

  1. What Report Shows Which Types Of Mobile Devices Visited A Website?
    • Technology > Network report
    • Site Content > Landing Page report
    • Mobile > Devices report
    • All Traffic > Source/Medium report

Mobile > Devices report report shows which types of mobile devices visited a website.

  1. Within How Many Days Can A Deleted View Be Restored?
    • 25
    • 5
    • 35
    • 15

Within 35 days can a deleted view be restored. 

  1. What Is Not A Benefit Of Using Segments To Analyze Data?
    • Isolate and analyse specific conversion paths using conversion segments
    • Permanently modify the data in a view
    • Analyse users by single or multi-session conditions
    • Compare behavior metrics for groups of users like Converters vs non Converters

Permanently modifying the data in a view is not a benefit of using segments to analyze data. 

  1. What Report Provides Data On How Specific Sections Of A Website Performed?
    • Location report
    • Frequency and Recency report
    • Content Drilldown report
    • Top Events report

Content drilldown report report provides data on how specific sections of a website performed.

  1. What Criteria Could Not Be Used To Create A Dynamic Remarketing Audience?
    • Users who returned an item they purchased
    • Users who viewed a homepage
    • Users who viewed a search result page on a website
    • Users who viewed product-detail pages

Users who returned an item they purchased criteria could not be used to create a dynamic remarketing audience.

  1. What Report Shows A Visual Representation Of User Interactions On A Website?
    • Behavior Flow report
    • Landing Pages report
    • Content Drilldown report
    • Treemaps report

Behavior flow report shows a visual representation of user interactions on a website.

  1. A New Custom Channel Group May Be Applied Retroactively To Organize Data That Has Been Previously Collected.
    • True
    • False

The statement a new custom channel group may be applied retroactively to organize data that has been previously collected is true. 

  1. When Linking A Google Ads Account To Google Analytics, What Is Not Possible?
    • Import Analytics Goals and transactions into Google Ads as conversions
    • Adjust keyword bids in Google Ads from Google Analytics
    • View Google Ads click and cost data next to site engagement data in Analytics
    • Create remarketing lists in Analytics to use in Google Ads campaigns

When linking a google ads account to google analytics, adjust keyword bids in google ads from google analytics is not possible. 

  1.  What Asset Is Used To Build A Remarketing List?
    • Custom Dimension
    • Custom Segment
    • Custom Report
    • Custom Metric

Custom segment assets are used to build a remarketing list. 

  1. If The Google Merchandise Store Sets Up A URL Goal Of “/Ordercomplete” And A Match Type Of “Begins With”, Which Of The Following Pages On Www.Googlemerchandisestore.Com Will NOT Count As A Goal?
    • /ordercomplete.php
    • /ordercomplete/index.html
    • /ordercomplete/thank_you.html
    • /order/complete.php
  1. What Does Assigning A Value To A Google Analytics Goal Enable?
    • Track actual revenue from conversions
    • Track real-time business revenue
    • Analyze a website conversion funnel
    • Compare goal conversions and measure changes to a website

Assigning a value to a google analytics goal enables comparing goal conversions and measuring changes to a website.

  1. When Does A Default Analytics Session Expire?
    • When a user is inactive on a web page for more than 30 minutes
    • After 30 minutes, regardless of user activity on a web page
    • At noon every day
    • When a user opens a new browser window

When a user is inactive on a web page for more than 30 minutes a default analytics session expires. 

  1. What Report Indicates The Last Page Users Viewed Before Leaving A Website?
    • Landing Pages report
    • All Pages report
    • Exit Pages report
    • Pages report

Exit pages report indicates the last page users viewed before leaving a website. 

  1. Google Analytics Cannot Collect Data From Which Systems By Default?
    • Offline inventory database
    • Websites
    • Online point-of-sale systems
    • Mobile devices

Google analytics cannot collect data from offline inventory database.

  1. What Would Prevent Data From Appearing In A Custom Report?
    • Too many metrics in a Custom Report
    • A filter that removes all the data
    • Custom Report isn’t shared with users in the same view
    • Too many dimensions in a Custom Report

A filter that removes all the data would prevent data from appearing in a custom report.

  1. Where Should The Analytics Tracking Code Be Placed In The HTML Of A Webpage For Data Collection?
    • Just after the opening <head> tag
    • Just before the closing </body> tag
    • Just after the opening <body> tag
    • Just before the closing </head> tag
  1. Segments Will Not Allow You To Do What?
    • Create subsets of sessions or users
    • Permanently alter data
    • Build custom Remarketing lists
    • Isolate and analyze data

Segments will not allow you to permanently alter data.

  1. To Recognize Users Across Different Devices, What Is Required For User ID?
    • A new Analytics account for reporting
    • Google Tag Manager
    • Sign-in that generates and sets unique IDs
    • All of the above

To recognize users across different devices sign-in that generates and sets unique ids is required.

  1. What Channel Is Not Included In The Default Channels Report?
    • Direct
    • Display
    • Organic Search
    • Device

Device channel is not included in the default channels report.

  1. What Is Not A Filter Setting For Data In Views?
    • Modify
    • Include
    • Restore
    • Exclude

Restore is not a filter setting for data in views.

  1. What Feature Can Join Offline Business Systems Data With Online Data Collected By Google Analytics?
    • Data import
    • Goal tracking
    • User ID
    • Google Ads Linking

Data import feature can join offline business systems data with online data collected by google analytics. 

  1. Which Reports Indicate How Website Referrals, Organic Search, And Ad Campaigns Assisted In Conversions?
    • Goals reports
    • Acquisition reports
    • Multi-Channel Funnel reports
    • Ecommerce reports

Multi-Channel funnel reports which indicate how website referrals, organic search, and ad campaigns assisted in conversion. 

  1. In Multi-Channel Funnel Reports, What Channel Would Not Be Credited With A Conversion?
    • Paid and organic search
    • Website referrals
    • Social network
    • Television commercials

In multi-channel funnel reports, television commercials would not be credited with a conversion. 

  1. What Type Of Custom Report Shows A Static Sortable Table With Rows Of Data?
    • Flat Table
    • Explorer
    • Map Overlay
    • Pivot Table

Flat table custom report shows a static sortable table with rows of data. 

  1. What Feature Is Required To Track Customer Search Terms On A Website?
    • Enhanced Ecommerce
    • Site Search
    • Data Import
    • Search filters

Site search feature is required to track customer search terms on a website. 

  1. What Is A “Metric” In Google Analytics?
    • The numbers in a data set often paired with dimensions
    • The dates in a date range
    • A segment of data separated out in a report for comparison
    • A dimension that can help analyze site performance

Metric is the numbers in a data set often paired with dimensions.

  1. What Criteria Cannot Be Used To Create A Custom Segment?
    • Ad type
    • Dimensions
    • Metrics
    • Sequences of user actions

Ad type criteria cannot be used to create a custom segment.  

  1. Which Default Traffic Source Dimensions Does Google Analytics Report For Each Website Visitor?
    • Campaign and Ad Content
    • Source and Campaign
    • Source and Medium
    • Campaign and Medium
  1. Which User Characteristic May NOT Be Used To Change Keyword Bids In Google Ads?
    • time of day
    • location
    • device
    • ad preference

Ad preference characteristic may not be used to change keyword bids in google ads. 

  1. When Does The Analytics Tracking Code Send A Pageview Hit To Google Analytics?
    • Every time a user adds an item to an online shopping cart
    • Every time a user clicks a video on a website
    • Every time a user searches on a website
    • Every time a user loads a webpage with embedded tracking code

Every time a user loads a webpage with embedded tracking code the analytics tracking code sends a pageview hit to google analytics. 

  1. What Campaigns Require Manual Tags On Destination URLs For Tracking?
    • None of the above
    • Google Ads campaigns
    • Autotagged campaigns
    • Email campaigns

Email campaigns require manual tags on destination urls for tracking.

  1. What Filter Would Only Include Data From A Campaign Titled “Back To School” In Campaign Reports?
    • Custom Include filter with field “Page Title” and pattern “back to school”
    • Custom Include filter with field “Campaign Name” and pattern “back to school”
    • Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
    • Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
  1. What Scope Applies To Custom Metrics?
    • Customer
    • Session
    • Hit
    • User

Hit scope applies to custom metrics. 

  1. What Report Compares Metrics Based On User Acquisition Date Over A Series Of Weeks?
    • User Explorer
    • Active Users
    • Users Flow
    • Cohort Analysis

Cohort analysis  report compares metrics based on user acquisition date over a series of weeks.

  1. The Default Session Timeout Duration In Google Analytics Is How Many Minutes?
    • 5
    • 10
    • 30
    • 20

The default session timeout duration in google analytics is 30 minutes. 

  1. What Data Does Google Analytics Prohibit Collecting?
    • Product SKU(s)
    • Billing city
    • Purchase amount
    • Personally identifiable information

Google analytics prohibit collecting personally identifiable information. 

  1. Using A Standard Google Analytics Configuration, Which Characteristics Cannot Be Used To Create A Custom Segment?
    • Users 25 to 34 years old who have their browser set to Spanish
    • Users who engaged in a social media or email campaign
    • Users who viewed a page on a website, then watched a video
    • Users who are female and have children

Using a standard google analytics configuration users who are female and have children  characteristics cannot be used to create a custom segment. 

  1. If A Destination Goal Is Created For A Newsletter Sign-Up And A User Completes The Newsletter Sign-Up Three Times In Three Separate Sessions, How Many Goal Conversions Will Google Analytics Count?
    • 3
    • 2
    • 6
    • 1
  1. What Is A “Dimension” In Google Analytics?
    • The lifetime value of a user in a given date range
    • An attribute of a data set that can be organized for better analysis
    • A report that offers different demographic information about your audience
    • A comparison of data between two date ranges

Dimension means  an attribute of a data set that can be organized for better analysis. 

  1. What Feature Is Required To Collect The Number Of Comments Users Posted To A Web Page?
    • Custom Channel Groupings
    • Calculated Metric
    • Custom Dimension
    • Custom Metric

Custom metric features are required to collect the number of comments users posted to a web page. 

  1. Which Metric Reports On How Often A Channel Contributes To A Conversion Prior To Last-Click Attribution?
    • Primary conversion
    • Second-to-last-click attribution
    • Assisted conversion
    • Secondary conversion

Assisted conversion metric reports on how often a channel contributes to a conversion prior to last-click attribution. 

  1. What Is The “Bounce Rate” In Google Analytics?
    • Percentage of visits when a user landed on a website and exited without any interactions
    • Number of times users returned to a website in a given time period
    • Percentage of total site exits
    • Percentage of sessions in which a user exits from a homepage

Bounce rate is the percentage of visits when a user landed on a website and exited without any interactions. 

  1. What Model Represents The Hierarchical Structure Of A Google Analytics Account?
    • Property > Account > View
    • Account > Property > View
    • View > Account > Property
    • Account > View > Property

 Account > Property > View Model represents the hierarchical structure of a google analytics account.  

  1. To Increase The Speed At Which Google Analytics Compiles Reports, What Action Could Be Taken?
    • Choose “Faster response” in the sampling pulldown menu
    • Apply an advanced filter to the report
    • Remove any filters on the view
    • Choose “Greater precision” in the sampling pulldown menu

To Increase the speed at which google analytics compiles reports choose “faster response” in the sampling pulldown menu.

  1. Sampling Is Applied To Reports Before Segmentation.
    • TRUE
    • FALSE

The statement sampling is applied to reports before segmentation is false. 

  1. If A Web Page Visitor Clears The Analytics Cookie From Their Browser, What Will Occur?
    • All of the above
    • Analytics will set a new browser cookie the next time a browser loads a tracked page
    • Analytics will set a new unique ID the next time a browser loads a tracked page
    • Analytics will not be able to associate user behavior data with past data collected
  1. Which Reports Require The Activation Of Advertising Features?
    • Geo reports
    • Cohort Analysis reports
    • Real-time reports
    • Demographics and Interests reports

Demographics and interests reports require the activation of advertising features. 

  1. When Does The Tracking Code Send An Event Hit To Google Analytics?
    • Every time a user performs an action with pageview tracking implemented
    • Every time a user adds an event to their calendar
    • Every time a user performs an action with event tracking implemented
    • Every time a user makes a reservation

The tracking code sends an event hit to google analytics every time a user performs an action with event tracking implemented. 

  1. What Campaign Parameter Is Not Available By Default In Google Analytics?
    • utm_content
    • utm_source
    • utm_medium
    • utm_adgroup

Utm_adgroup campaign parameter is not available by default in google analytics.  

  1. Sharing A Custom Report Will Share The Report Configuration And Data Included In The Report.
    • TRUE
    • FALSE

The statement sharing a custom report will share the report configuration and data included in the report is false. 

These are the guided suggested answers for the Google Analytics Individual Qualification Exam. We tried to keep it as updated as possible.

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1 Comment

  • Homelights
    October 12, 2020

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