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Instagram Stories: How Businesses Can Use It To Their Advantage

Instagram Stories

Instagram is a well-loved social media platform that appeals to people of all ages and plays an essential role in the marketing campaigns of a wide range of businesses. It is where ordinary people and celebrities alike connect to stay updated on the current global trends. It provides users with many platform features that amuse them and make them continuously use it.

Instagram Stories is one of the platform’s most popular features. It enables users to upload photos or videos to an album that’ll no longer be available after 24 hours. At first glance, most consider the feature unnecessary or even useless. But businesses can use Instagram Stories as part of their marketing strategy to boost visibility, engagement, and content. 

Today, knowing what the competition is up to counts, and you can do this with an Instagram story viewer that works, especially when you want to acquire relevant information for your brand. You can gain valuable information about the Instagram profiles you want to look at. 

If your company or business has an Instagram account, consider using the Instagram Stories feature to gain a competitive advantage in a crowded market. Here are several ways you can use Instagram Stories to your advantage.  

Instagram Stories on Mobile

Lead Generation 

When one of your goals is to increase your Instagram following, you’re also multiplying your pool of prospects and leads who are one step closer to becoming customers. 

Even if the content on your Instagram Stories only lasts for 24 hours, it has the advantage of being visible to people who don’t follow you. It simply shows that Instagram Stories are discoverable, and people who don’t follow your account can see what you post on your story.

Keep Your Name Out In The Open 

One of the reasons businesses should use Instagram Stories is the opportunity to be present in the minds of their customers. The more content you offer, the more likely they’ll remember you when they need your products or services. 

As a bonus tip, see what the competition is up to so you can plan out new content for your Instagram Stories. A quick way to make this happen is by using an Instagram story viewer. If you want a good start with the right one, consider checking out Glassagram reviews and other good options to help you decide on the right one to use.  

Increase Your Brand’s Visibility 

The stories of the people you’re following appear at the top of your Instagram feed, with a colorful ring indicating that a new one has been published. 

If you use Instagram Stories in your marketing campaign, all your followers will likely see what you post once you publish a new story. This approach makes it harder for them to miss your updates than a regular post.  

Diversify Your Tactics 

If you want to keep your target audience’s attention and cater to their preferences, you must diversify your content so they’ll return for more. Often, it involves the addition of a new channel or social media platform into your digital marketing strategy.   

Because it’s a new feature on the social media platform, Instagram Stories is a viable option to consider. It’s one way to diversify your content with the resources you already have if your company already has an Instagram account and a loyal client base.

Instagram Stories for Business

Interact With A Larger Audience And Reach Out To Them 

Instagram Stories are essential if you want your company to stand out due to their portrayal of your brand. Instagram is where people tend to engage the most among the different social media platforms. Using Instagram Stories, you can interact directly with your target audience and learn more about their needs. 

One approach is to ask your followers questions so they’ll be involved in your story or ask them to share their interests. Make an effort to interact with others, build relationships, and comment on others’ content.  

When your Instagram business account reaches 10,000 followers, you’ll be able to use the swipe-up links feature, making it even easier to drive traffic to your website.  

Make Use Of Real-Time Marketing  

Instagram Stories support real-time marketing, which is a way to reach out to your target audience at the right moment. When you’re streaming during a sale or event, it’s a great way to encourage more people to attend while also making those who can’t make it feel connected to your company. 

Content Enhancement 

Unlike the photos you post to the regular feed, those on Instagram Stories can get aesthetic upgrades with decorative elements such as text, emojis, and drawings. These capabilities allow you to transform your content into an eye-catching piece of art that showcases what your brand is all about. On Instagram Stories, you can also tag other people.

Final Thoughts   

As a popular social media platform, businesses should utilize Instagram as part of their marketing campaign. Instagram Stories work as a highly creative platform to show off your brand. The feature imparts more flexibility and freedom. Making an effort to show off your creative side and document your journey with it will make your brand approachable and gain a vast reach in no time.