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Top 3 Reasons Why Your Website Needs Videos

Top 3 Reasons Why Your Website Needs Videos

Videos have quickly become one of the essential tools for social media marketing in 2021. There are several ways in which a video can help you promote your business and reach out to the potential audience over time.

Almost every other brand in the world takes the help of videos to promote their products and services to the people. 84% of video marketers have agreed that videos have helped them generate better leads. It clearly shows you how popular videos have become in today’s world. You can use a video almost everywhere you want to without hassle.

86% of video marketers have said that the use of videos did increase their site’s traffic in a very short period. Videos are not only engaging and entertaining to watch, but they offer value to the people, unlike any other form of content that exists in the market. You just need the best promotional video maker to create videos and upload them on social media.

Why Are Videos So Important?

The best part of video content is that it’s very easy to share. It has the likes of being shared more when compared to other types of content such as slides, PDF files, audio files, and more. We know that people don’t share content regularly because it takes a lot of effort to understand and consume it.

But this is not the case with video. The videos are fun to watch and easy to understand, making it an excellent opportunity for everyone to share the video. If you’re trying to raise awareness or promote your product or service, there’s nothing better than a good video. Use this video marketing statistics guide to find out how effective videos can be for a business.

Videos have shown a better ability to retain more customers interested in finding out what the brand is trying to convey to them. When your audience can hold more information, they can remember your brand for a longer period. This is why your message has a better impact and allows everyone to focus on what you convey to them. Trust is integral between a brand and its audience in any industry.

To build and maintain trust, win customers, build relationships with loyal brand followers, and ultimately sell your products and services to them, they need to trust you first. Video is a great way to build trust with your viewers. For example, viewers may feel more transparent about video content and marketing because they have the opportunity to look at the people behind the brand and decide whether to trust them or not.

3 Reasons Why You Should Use Videos

There are several reasons why you should be focusing on creating new videos for your brand. Video content is definitely worth the effort and hard work you are going to put out. Reasons why you need to use videos for marketing

1. Videos Increase Conversions and Sales 

You can see that simply adding a video to your landing page will increase your conversion rate by 80%. Video can also generate direct sales. According to a survey, 74% of users who watched a video explaining a product or service bought it later.

Therefore, it is advisable to start an exciting product video right away. Most of the information sent to our brain is visual information. People find it more interesting to watch the entire video than to read a long paragraph of plain text.

So if photos can increase your engagement, imagine what video can do for your business. Video marketing is very popular today because it is directly related to its overall sales and conversions. Videos are always a great way to increase your overall conversions and retain customers. They are pretty to create thanks to the presence of video editors like Invideo, Filmora, etc.

2. Describe Your Product With Ease 

Your audience will only buy your branded product after they fully understand its usefulness. Videos are beneficial when explaining different types of products to people. They are fun to see, easy to understand, and fast to absorb. They are more interested in buying it when they can help people visualize how a particular product or service helps a person. 

94% of all marketers agree that the video helped explain the product more conveniently and easily. It also has a direct impact on the ROI and overall income of a brand. You can create “explainer” and “How To” videos to offer the people more value and the right knowledge regarding the product.

3. Google Loves Video 

Video can make the visitors spend more time on your website. When they spend more time on your website, Google considers your content to be reliable. Based on video marketing statistics, if you include a video on your site, it will appear 53 times more often on Google. Since Google currently owns YouTube, the impact of video on search engine rankings is also significant. Google consistently ranks those websites higher, which have significantly better view time.

Make sure your YouTube video is SEO optimized and contains all your keywords. Please write an interesting title and description for everyone to understand the content. Include links to your website, products, and services along with a good quality CTA for more ROI.

Final Words

Videos are the most effective medium of marketing in today’s time. It is entirely different from all the other alternatives and promises to deliver better results and turns out to be more reliable for all kinds of businesses. If you plan to create an online presence, then videos are a great way to make that happen. Follow the steps that we have discussed today, and you’ll be in a better position to learn more about video marketing and its impact.

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