The top eCommerce trends for 2024, as presented by the Elogic Commerce study, include a focus on zero-party data, emphasizing customer privacy and control over personal data. Sustainability remains crucial, with a growing number of eco-conscious shoppers. The B2B sector is expected to experience significant growth. Subscriptions and loyalty programs are key for customer retention and long-term revenue.
AI and ML are pivotal for automation and personalization in customer interactions. Conversion Rate Optimization (CRO) is vital for enhancing sales processes. Mobile shopping continues to rise, emphasizing the need for omnichannel experiences. Quick Commerce (Q-commerce) is gaining traction, offering same-day deliveries and on-demand services. Personalized customer experiences are becoming increasingly important for brand differentiation.
Long-term customer relationships are prioritized for sustaining business growth. Augmented and Virtual Reality (AR/VR) technologies are being utilized to provide immersive and intuitive shopping experiences.
