The process of bringing in money is often ignored, even though increasing sales is essential to the success of any online retailer’s business. Taking this step entails selecting the payment gateway that is most suitable to your requirements.
Transactions made using an online store need several stages to be carried out, all of which must be completed before the purchase can be finalized. In light of the fact that consumers may abandon their purchases at any moment for a variety of different reasons, you should strive to provide the smoothest experience possible to persuade them to make a purchase.
Keeping this in mind, if there is an issue regarding accepting online payments with fast and secure integration, then consumers may run away. As a result of this, the consumer may still decide not to complete their purchase at this stage if the payment steps are not hassle-free.
A payment gateway is a piece of software that functions as an intermediary between a client and a payment processor, as well as between your website and the consumer. It is an independent program that connects to its processing servers besides connecting to your website.
Customers have the option of abandoning a purchase entirely when it comes time to make payment at the checkout if they are unable to locate a secure or preferred method of payment after the purchasing process.
Or, the issue might be caused by an unstable payment gateway, which can result in failed transactions and prevent users from returning to your website. The process of making the payment is still a part of the purchase experience for your consumers when they use your website. In addition, they anticipate that it will maintain the same aesthetic as the rest of the website.
Therefore, it is reasonable to assume that selecting the appropriate payment gateway is of utmost importance for the operation of your online shop. This is not the kind of choice that should be made in a hurry, and it is not at all the kind of choice that allows you to get away with ignorance.
When processing payments online, there are three parties involved: the business, the consumer, and the technology.
You, as the merchant, are willing to take payments through a credit card. You will need to form a business relationship with a merchant bank, often known as an acquirer, that can process transactions and transfer funds to a merchant account.
Customers that begin transactions online will often choose to use credit/debit cards rather than other payment methods.
The payment processor, as well as the payment gateway, are both components of the technology.
The difference between a payment processor and a payment gateway is somewhat subtle, but in recent years, the two have become more indistinguishable from one another.
In the past, it was necessary to choose both a payment processor and a payment gateway. This is no longer the case. This is not always the case in modern times.
An intermediary that processes transactions in bulk is referred to as a payment processor. There are four areas of responsibility for the payment processor:
A tool provided by a third party that examines and processes payments made by customers is known as a payment gateway. They are there to provide a connection between the customer’s shopping cart and the network that processes orders.
Your website, the individual making the purchase, and the business that manages your merchant account are the parties engaged in transactions handled through a payment gateway. There are instances in which a single organization may manage both the merchant account and the gateway. Compliance with the PCI DSS is the most important prerequisite for payment gateways.
This entails establishing a set of guidelines that must be adhered to by all businesses that deal with the acceptance, processing, storage, or transmission of credit card information to guarantee a secure environment.
You’ve seen that collecting payments made with WordPress via an online shop is the most common method to do so, but that doesn’t mean it’s the only option to accept payments made with WordPress.
There are also more conventional options available to you, such as WooCommerce and CartFlows.
WooCommerce is an eCommerce plugin for WordPress that performs very well. It can transform any website into a fully working shop in a matter of minutes thanks to its seamless integration with the platform.
The process of establishing payment methods with WooCommerce is fairly simple.
For this to operate, you will need to have WooCommerce installed as well as some goods or services for sale.
The very first step in integrating a payment gateway is to install and activate a high-quality plugin on your website. In this particular scenario, we will be utilizing the WPPayForm plugin. Depending on whether you choose the Lite Version or the Pro Version of WPPayForm, you will be able to utilize a variety of different payment processors. WPPayForm is a payment form builder for WordPress.
After you have the WPPayForm plugin installed, the next step is to activate it. If you are making use of the free edition, all that is required of you is to click the activate plugin button, and you will be ready to start.
You must first begin the licensing procedure in order to use the pro version, and the actions that you need to do are:
Payment gateways make certain that all financial transactions between you and your clients are processed in a timely and dependable manner. When a consumer cannot purchase because they do not have access to a shopping cart that is directly integrated with a payment gateway, it will lead to an increase in customer discontent and a drop in income.