Eight Foolproof Tips to Optimize Your Website for Mobile

Mobiles have become an integral part of every individual’s life. These palm-sized devices have revolutionized how search engines and users interact with search engines. The relevance of cell phones in everyday life has become the primary reason for businesses to focus on optimizing their websites for mobile friendliness.

One can figure out the importance of a website’s mobile friendliness by looking at the fact that mobile-friendliness has become an important ranking factor in Google search results. If you want your business to rank higher, the mobile-friendliness of your website must be your primary concern.

Here are some of the best tips that can help you improve the mobile-friendliness of your website.

Use a Responsive Design

A responsive design is the defining factor of a great website. The responsiveness of a website refers to the ability of a website to adapt its size and organization according to the device it is being viewed on. These devices can range from palm-sized cell phones to wall-mounted screens.

In addition to considering the sizes of different devices, make sure that you also consider the variation between landscape and portrait orientations. A responsive website design ensures a better user experience, leading to improved customer satisfaction and increased sales Partnering with the best B2B marketing agency can further enhance this outcome, ensuring that your website not only looks great but also effectively reaches your target audience.

Consider Holding Positions

There are so many factors that go into creating a foolproof website to cater to the needs of all customers, especially the ones who interact through their cell phones. After all, developing desktop versions is way easier than creating a version for mobile.

One factor often overlooked by users is how a user accesses their screens. Every user has a different way of holding their device. Some prefer using it with one hand, others may interact with both hands and of course, there is a cradled way of interacting as well.

While focusing on the mobile-friendliness of your website, make sure that you find it reliable in all holding positions to ensure that it meets the needs of all users. This way, you can place clickable content in more accessible areas of the screen to avoid inaccessible corners.

Streamline Navigation Menu

Businesses often try to provide their users with the best of everything in their navigation menu. However, they often forget to think about it from the perspective of a cell phone user. Mobile screens are a lot smaller in comparison to desktops. Lengthy navigation menus in such conditions can overwhelm the users.

The best way to make the navigation menu useful for all users is to simplify it. A concise and simple navigation menu can be your key to engaging more customers while taking up only limited space on their device screens. This way, you can reduce your work and can ensure the ease of customers as well.

Say More with Less

Mobile screens may be the smallest among every platform that your website gets accessed on. A lot of content on such small screens can overwhelm any user. Instead of reading through your content, the user is likely to feel burdened and may even leave, never to visit your website again.

It is always recommended for content creators to avoid large blocks of text. Instead, using concise statements and shorter paragraphs with the right keywords can be a key to customer satisfaction and search engine rankings. You can use a mobile rank tracker to stay on top of your local and global rankings.

Make Fillable Forms Easier

Filling out a form can be very easy on desktops with the help of an elaborate keyboard and pointing devices to reposition your cursor. However, things can become a bit more challenging on a cellphone due to a small screen and limited options.

Instead of overwhelming the users with lengthy forms, it is always a good idea to keep them short and simple. Limit the number of form fields you require users to complete by asking for information that is only absolutely necessary. This way, they will be able to fill out forms easily without being frustrated.

Improve Page Speed

Another most common thing that can annoy any website visitor is slow speed. In this fast-paced world, no one has the time to wait for a website to load for minutes. Slow websites can be detrimental to the engine optimization, ranking, and user experience of any business.

Websites that take longer than 3-5 seconds to load face a higher bounce rate than their competitors. In such circumstances, users are likely to abandon a website. Therefore, it is always a good idea to keep testing and improving your website speed.

Optimize Calls to Action (CTAs)

Call to Action (CTAs) are the clickable parts of your website that are important to help users navigate a site and interact with your business. You can use elaborate CTAs on your website when being accessed on a desktop, but take a moment to think about their placement on a mobile phone.

It is crucial to optimize the size of the CTA button and consider the distance between each button. An easy way to figure out the placement of a CTA button on your website is to understand the scanning habits of your users. 

An important piece of information that can help you make this decision is that most users start scanning a website from the upper left corner of the screen and move their way down. You can place a CTA at the end of relevant content to avoid confusion among the users.

The placement of your CTA can have a huge impact on the overall user experience. It is always a good idea to go through a range of trials to determine where your user’s focus may be while scrolling a website to let them come face to face with what they need.

Cut Down on Annoying Pop-Ups

One of the most annoying things for users to experience is running into hard or impossible-to-close pop-ups. If a user comes across a stubborn pop-up, they are likely to quit the website after a few tries and are likely never to come back.

Pop-ups can be one of the most harmful things to your overall user experience, especially when they cover the whole screen for a cell phone user. While optimizing your website for usage on cell phones, it is best to avoid the usage of pop-ups whenever possible.

Even if you are unable to get rid of a few pop-ups, it is important to test it again and again to ensure that it is easy to close for users. It can be your best chance at making pop-ups less annoying for users.