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Optimizing Your Website For Mobile – What’s The Catch?

Optimizing Your Website For Mobile

So, you’ve opened a website, and are about to start your business through the same. Well, that’s great, congratulations. But, did you make your site optimized for a mobile device?

Stopped you in your tracks, didn’t I?

Yes, I know. When we make a website, the last thing we think of is optimizing it for mobile. After all, it’s quite a strenuous task, and why should you really care about a phone user?

Well, if you want to improve your ranking on Google and make your organization stand out amongst the crowd, you have to focus on this aspect. Keep scrolling to know more!

The Importance Of Mobile-First Design!

Did you know that almost 84% of the world’s population uses a smartphone device to surf the internet. And, you’re probably doing the same right now. 

In fact, a lot of people tend to consider mobile phones to be their only way to interact with the web. Hence, if you avoid making a mobile-first design, you’ll literally lose out on them. 

And, that won’t be an ideal way to go for a business owner, would it?

Usually, if a website isn’t optimized for a mobile, you’ll find it to malfunction severely when opened on a smartphone device. For example –

  • It’ll open quite slowly.
  • The page content won’t fit into a single page.
  • The navigation system doesn’t work the same way you intended it to be.
  • You cannot click on the clickable elements.
  • The CTAs aren’t fitting within your mobile screen.

Honestly, if you’ve created your website solely for a PC or larger screen device, it’ll be quite tricky to go back again. Hence, it’s always better to opt for a mobile-first design. 

It gives you the edge to get the attention of the mobile-using community. And, you can make a twitch or two, here and there, to ensure that it can be used from a PC as well. 

Simple enough, no? Not it’s not. It is easier said than done. You will come across the complexities once start designing your website for every screen. So, instead of just going DIY, you must hire a company to handle it for you.

How To Optimize Your Website For A Smartphone?

There was a time when mobile-first design wasn’t a thing. You didn’t have to worry about a puny smartphone user or what they think when creating a website. But, then, Google came up with the Mobilegeddon update and took the world by storm.

Fortunately, you can make a mobile- and user-friendly website pretty simply. I’ve offered a few insights on the same here. So, let me know in the comment section below what you think.

Tip 1: Focus On The Content, Not The Color.

Using too much color can make a website a little heavier than usual for a smartphone. It, in turn, can tone down the speed of the same to some extent and make it difficult to read.

So, work on the content section of your website first. Include as much data on it as you can at first, and then work on structuring it. Your mobile-using audience would love it for you.

Tip 2: Prioritize The Small Screen.

Unlike a PC, a mobile phone will obviously come with a small screen. Therefore, you’ll need to tone down the font rating a little so that they can read everything properly.

Also, it’s better to write the content in a vertical manner. It’d help people who hate reading in a horizontal stage. Also, don’t forget to make the CTA button a little more prominent.

Tip 3: Easier Navigation.

Contrary to a computer, navigating a website on a smartphone will be a lot more difficult and tricky. Therefore, it’s best to work a little in this regard as well. 

For example, you can add the link of your homepage on the title-name of your website. This way, your audience can get back to where they began with just a simple click.

Tip 4: Optimize Your Images.

In a mobile phone, it takes quite a lot of time to open a website that features loads of images. Hence, it’ll be impossible for a user to load the site quickly. 

So, if you don’t want to increase your bounce rate, focus on curating clear and better visual illustration in a small icon. It can drastically lower the size of the same while making it easier for your user to understand what it indicates. 

You can also use another file format, like JPEG or WebP, to take care of this issue.

Tip 5: Cache Usage!

So, whenever your website collects cache from a user, it essentially takes a little bit of data from them. Hence, the next time they open the site, it’ll load quicker without making another security check-up once again.

Thus, when creating your website, ensure to include this technology with the same to collect information from your audience. Also, don’t forget to put an informative bubble on the prompt to let them know why you are collecting the data.

Tip 6: Test It Out First.

Honestly, when it comes to creating a mobile-friendly website, that’ll be all for your purpose. But, I’ll still ask you to keep an eye on your newly-created site and ensure that it’s working perfectly or not. Open the website on your phone first and see how it’s doing.

If you feel like it’s working out well for you, ask someone else to do it. Test it out at least more than ten times before you make your final move. Being careful will be the key for you! 

The Final Say!

Honestly, the process of mobile optimization can be quite difficult and gut-wrenching. And, even if you’re careful, you might still end up missing out on something.

So, from my own experience, I suggest you opt for someone more than experienced in this regard. This will help you avoid any issue or problem you might encounter.

In any case, now, I’ll conclude this article here. If you need anything else from me, kindly let me know in the comment section below. I’ll try my best to help you out! 


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