The Advantages of AI Translation and How to Implement It

AI translation has developed rapidly, this technology utilizes machine learning algorithms to translate content accurately and quickly. Indirectly, AI technology has become an important part of industry, especially in the business realm.

The use of AI in companies and businesses will increase 2.5 times by 2022, according to a McKinsey report, 50% of world companies are adopting AI. The large number of large companies adopting AI means that AI can provide higher effectiveness and productivity to businesses.

Many businesses are integrating AI technology into their operations. From customer service chatbots to data analysis, one of the application areas is AI translation, which plays an important role in overcoming language barriers and expanding global reach.

In this article, we will discuss further what AI translation is and what its benefits are for business!

What is AI Translation and Advantages for Business

AI translation, or artificial intelligence translation, Refers to the use of advanced machine learning and artificial intelligence technologies to automatically translate text or speech from one language to another quickly and accurately.

Traditional translation methods often involve human translators analyzing and interpreting content, but AI translation aims to automate this process using algorithms and computational models.

This fast and accurate AI-based translation method is certainly capable of bringing some advantages to business, so what are the advantages of AI Translation for business? Here are some of them.

Help to Create a Multilingual Website Easy

A multilingual website is one of the important things in a business because it can help reach further markets. The role of AI Translation here can make it easier to create multilingual websites.

AI translation helps companies overcome language barriers by translating their content into multiple languages. So that businesses can communicate effectively with customers, business partners, and other stakeholders throughout the world. For example, a company based in an English-speaking region seeking to engage customers who speak Spanish can employ AI translation services to translate content from English to Spanish as needed.

This allows businesses to increase growth potential and open new opportunities in international markets.

Cost efficiency

AI translation can speed up and simplify the entire translation process. The machine learning algorithm used by the AI ​​translation system can automatically translate content quickly, so it doesn’t take as long as traditional methods.

Because the long process will also affect cost requirements, AI means businesses can reduce operational costs associated with the need for human translators.

Speed and scalability

AI translation can provide translation results quickly. Process automation and advanced machine learning algorithms enable the system to respond to translation requests at high speed.

Because it is capable of processing at high speed, AI translation can handle large amounts of content quickly too. This is suitable for businesses that operate at scale and handle ever-increasing volumes of content.

For example, an e-commerce company with an extensive product catalog can rely on AI translation to quickly provide product descriptions in multiple languages. Likewise, online news platforms need to broadcast current events and provide news quickly to a global audience.

Consistency and accuracy

Brand consistency across languages ​​is one important thing to pay attention to. AI translation can ensure that brand messages and identities remain uniform, even when delivered in different languages. The AI ​​translation algorithm is configured to maintain the brand’s unique feel, style, and tone, ensuring a consistent user experience and brand perception across language markets and countries.

The consistency produced by AI Translation results from the use of technology approaches such as Neural Machine Translation (NMT) which allows the system to understand context better and explain sentence structures and special terms in certain languages.

The translation accuracy of AI translation reaches 97% like manual translation by humans. Doing so will help businesses maintain their brand voice across multiple markets, building and strengthening their brand image.

These are some of the advantages of using AI Translation for business. At this point, is your business interested in implementing AI Translation on websites? Just take a look at the further explanation below.

How to Translate Your Website with AI Translation

In the explanation above, you already know what AI Translation is and how AI Translation can provide benefits for business. In this discussion, we will try to translate your website using AI Translation.

There are various translation platforms or services based on AI Translation, this time we will use WordPress AI Translation to translate websites into various languages.

Step 1: Register free Linguise account

To begin the registration process, start by creating a complimentary Linguise account via the Linguise dashboard.  Subsequently, incorporate your site domain and complete the required details. 

• Account, input your account Linguise
• URLs, input your URL WordPress website
• Platform/CMS, choose WordPress
• Language, choose the language for the website.
• Translation language, choose the language you want to add
• Translate URLs

After selecting Next Step to save your progress, you will receive an API key code. This code must be entered into the WordPress dashboard for further integration.

Step 2: Install the Linguise plugin on WordPress

Following this, it is essential to install the Linguise plugin on the WordPress dashboard. While numerous translation plugins are available in WordPress, only a select few possess the ability to execute rapid and high-quality automatic translations.

Linguise stands out in this regard, accomplishing automated translation efficiently. Navigate to Plugins > Add New > Search for “Linguise” > Install > Activate.

Step 3: Enable the API key

Once the plugin has been successfully installed, access the Linguise menu situated to the right of the navigation menu. Paste the previously copied API key into the designated column and click on the Apply button.

This API key will subsequently establish the connection between your WooCommerce website and AI translation.

Step 4: Configure language selector

For the final step, configuring the language switcher and flag display for your website pages is very important. This setup will determine how these elements appear on your site and allow users to switch between languages ​​easily.

You can do this configuration directly through the CMS, here you can set the position, list display, short name, or language name. Additionally, you need to determine the color and size to ensure optimal appearance.

Step 5: Translating your website

After completing the above steps, you have effectively integrated AI translation into your WordPress platform via Linguise’s automatic translation feature.

Now, let’s check the WordPress AI translation results. In the image provided, the WooCommerce page is still in English

Furthermore, in the top right corner position, there is a language switcher that users can use to select the language of their choice.

Next, the following image is a WordPress page that we are trying to translate into German.

At this point, you know how to translate a website using AI Translation with one of the AI-based translation services. It’s very easy, right? With AI translation, your business can be translated into various languages.

Start Implementing AI Translation on Your Website!

Now you know what AI Translation is, the advantages of AI translation, and how to implement AI Translation to translate websites. AI Translation technology provides several benefits for businesses ranging from ease of creating multilingual websites, to cost efficiency, fast translation, and high accuracy.

Add this And don’t forget to offer language support beyond the website  — tools such as telephone language interpretation help make any customer support staff multilingual.

Now, it’s time to implement AI Translation on your business website and make the website multilingual to reach more of your business audience.