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Top 5 Must-Have WordPress Email Marketing Plugins for Business Success

Top 5 Must-Have WordPress Email Marketing Plugins for Business Success

Everyone is aware of the power of email marketing as a marketing channel. Due to its attractive return on investment, it continues to gain popularity. 

But that’s just one side of the coin! 

However, achieving success in email marketing requires more than just luck! It all depends on the dedicated strategy you’re executing and the email marketing tools you’re using!  And guess what? The majority of individuals make mistakes here! 

Many tireless efforts in the past have failed to deliver the expected results simply because the wrong email marketing software was chosen to implement the strategy! 

Don’t worry if you’re also a WordPress user looking for the best WordPress email marketing plugin. In this article, we’ve compiled a list of the finest WordPress email marketing plugins on the market. 

So why wait any longer?

Simply scroll down and select one of them to see your email marketing efforts bear fruit! 

What are WordPress Email Marketing Plugins and How Might They Help? 

WordPress email marketing plugins are strong solutions that are specifically built to integrate email marketing capabilities into your WordPress website. These plugins include a number of features that can assist you in creating, managing, and optimizing email marketing campaigns. 

No matter what profession you are in or why you want to use email marketing, these tools can be useful. You can use these plugins to simply develop and manage your subscriber list, run automated email campaigns, personalize your emails, and track the efficacy of your campaign. 

In fact, if you plan to start email marketing today, they should be the first tools you install on your WordPress website!

Here are some of the most common advantages of using WordPress email marketing plugins:

  • Easy Integration: WordPress email marketing plugins are designed to be user-friendly for users of all skill levels. You can simply integrate them into your WordPress website. They come with a simple interface that allows you to link your email marketing platform or service to your WordPress site without the need for complex coding or technical knowledge. 
  • List Building and Management: A solid email subscriber list is essential for effective email marketing. And WordPress email marketing plugins provide a variety of features to assist you in capturing leads, creating opt-in forms, and efficiently managing your subscriber list. 
  • Enhanced Spam Protection and Email Deliverability: When we send an email directly from our WordPress website, the majority of email servers classify it as spam and route it to the trash folder! In such circumstances, email marketing plugins may be the ideal solution. These plugins ensure that your emails adhere to industry standards, best practices, and spam laws, lowering the likelihood of your emails being detected as spam by email service providers. 
  • Automated Email Campaigns: Another important aspect of email marketing plugins is automation. They enable you to create automated email campaigns depending on user actions and triggers. You can also arrange regular newsletters or promotional emails to be delivered at predetermined intervals.
  • Personalization and Segmentation: With WordPress email marketing plugins, you can segment your subscriber list based on multiple parameters such as demographics, interests, or historical purchase behavior, resulting in a higher ROI and more customer satisfaction.
  • Analytics and Tracking: WordPress email marketing plugins offer sophisticated analytics and tracking features. To evaluate the efficacy of your campaigns, you can easily track important email marketing KPIs such as open rates, click-through rates, and conversion rates. 

Key Factors to Assess When Selecting a WordPress Email Marketing Plugin

With so many WordPress email marketing plugins available, selecting the best one for you can take time and effort. It becomes more difficult when you realize that each plugin offers a distinct set of features and functionalities! 

What should you do in this situation? Which qualities should you prioritize the most?

Well, that all depends on your business’s demands and requirements! 

Keep in mind that being feature-rich doesn’t always indicate being the best. Unnecessary features have negative repercussions as well. As a so, examine your requirements first and decide on the features you must have. 

However, before selecting a WordPress email marketing plugin, one must examine the following crucial factors: 

  • Integration: Before you choose a WordPress email marketing plugin, make sure it works perfectly with the version of your WordPress website. Besides, compatibility with well-known email marketing platforms is a must.
  • Features: Examine the feature set provided by each plugin and determine whether it meets your personal needs. Customizable opt-in forms, advanced segmentation options, automation capabilities, A/B testing, and email personalization are all essential features. Besides, the ability to customize the plugin might also be an important factor.
  • User-Friendliness: Consider the user-friendliness and simplicity of the plugin’s interface. If you are new to email marketing or WordPress, look for a clean and well-documented interface with clear instructions and tutorials. 
  • Performance and Speed: Email marketing plugins might have an impact on your WordPress website’s performance and speed. Choose a plugin that is optimized for performance and guarantees your web pages load quickly. 
  • Customer Support and Updates: Check the plugin’s development team’s responsiveness and the availability of customer support. Also consider the frequency of updates, as well as the plugin’s compatibility with the most recent version of WordPress, to ensure long-term stability and security. In today’s digital age, maintaining healthy relationships with customers is crucial for the success of any business. Many companies rely on CRM software to streamline customer interactions and improve service quality.
  • Pricing and Value for Money: Consider the pricing structure and whether it represents good value for money. Examine your budget and the exact features you desire, and see if the pricing corresponds to the value you expect from the plugin.

5 Best WordPress Email Marketing Plugins

Having no solution to your situation is without a doubt the most serious dilemma you may possibly face. However, having a lot of options when you only need to choose one of them might occasionally be an issue too!

With so many excellent options readily available, choosing the best WordPress email marketing plugin for your website could also be difficult for you. But don’t worry, we’re here to assist you!

We’ve done all the research and picked the top five options for your convenience. All you have to do now is go through this list and choose the best one that best meets your business needs. 

Check it out! 


If you are a small business owner looking to use email marketing as a magical weapon to propel your revenue graph forward, FluentCRM is an attractive option. This plugin has been specifically created for WordPress users, with all of their needs in mind. 

It is one of the easiest-to-use plugins available in the WordPress respiratory due to its comprehensive and flexible email marketing automation capabilities. Its extensive feature set allows you to develop, manage, and automate email marketing campaigns simply from your WordPress dashboard. 

Furthermore, its low price tag makes it one of the most affordable WordPress email marketing plugins! 

Key Features:

  • FluentCRM is a self-hosted WordPress email marketing automation plugin
  • FluentCRM provides customizable lead-generation forms that can be integrated into your WordPress website
  • It enables you to manage your contacts more effectively and segment them depending on specified criteria
  • Using its simple email builder, you can effortlessly design attractively appealing and interactive email campaigns
  • FluentCRM’s robust automation features will allow you to build and create automated email workflows
  • FluentCRM stresses data security and assists you in complying with spam regulations
  • You may customize your emails with FluentCRM’s dynamic tags feature
  • FluentCRM works easily with a variety of popular WordPress plugins, enhancing its capabilities and allowing you to make use of extra features
  • The A/B testing feature in FluentCRM allows you to test multiple variations of your email campaigns 

Pricing: FluentCRM offers both freemium and premium plans. However, while the free version allows you to do most of your duties, you will need to upgrade to the premium version for extra features and advanced functionality. And it would only cost you $129 per year! In addition, unlike most marketing automation solutions, the pricing tiers of FluentCRM Pro are decided by the number of domain installations rather than the number of subscribers.


HubSpot is a well-known and comprehensive marketing automation platform with a variety of tools and features to help you automate and enhance your marketing activities. HubSpot offers an all-in-one solution for organizations of all sizes, from email marketing and lead creation to customer relationship management (CRM) and analytics. 

For businesses seeking a WordPress email marketing plugin, HubSpot’s WordPress email marketing plugin can be a wonderful answer. It provides a strong and easy-to-use solution for optimizing email marketing campaigns directly from their WordPress website. Besides, it will give you a variety of alternatives for lead generation and audience interaction. 

Key Features: 

  • With HubSpot, you can create and send out tailored email campaigns, as well as design visually appealing emails, directly from your WordPress dashboard
  • Because of its personalization and segmentation characteristics, you can easily segment your email list and deliver tailored mass messages to the targeted demographic
  • It’ll allow you to capture leads on your WordPress site using customizable forms and landing pages
  • The HubSpot plugin interacts smoothly with the HubSpot CRM, giving you a unified platform for managing customer data, tracking leads, and gaining insights into your sales pipeline
  • Using HubSpot’s automation capabilities, you can automate repetitive marketing processes and workflows within WordPress
  • It provides all of the key analytics and statistics for your email campaign and allows you to access them with a single click

Pricing: HubSpot provides a free email marketing plugin that allows you to send up to 2000 marketing emails per month, however, it has limited features! The extensive marketing automation technologies in HubSpot are only available in the professional tier, which costs $890/month.


NextCRM is one of the most popular WordPress plugins that makes it easy to manage your leads, customers, email campaigns, automated emails, contacts, user activity, and more – all without ever having to leave your WordPress dashboard! The smooth integration of NextCRM with WordPress is one of its primary benefits. With just a few clicks, you can quickly and effortlessly collect leads from your website and upload them to your CRM database. You may measure consumer interactions using the plugin as well, including visits to websites, email opens, and participation in social media.

This plugin allows users to get access to their complete and incomplete order lists from WooCommerce Orders, EDD Orders, and WP User Registration. NextCRM supports all of these platforms, making it a great way to stay organized.

NextCRM Integrates with Easy Digital Downloads (EDD) and it tracks customer activity, increases sales, employs custom segments, and automates procedures. Actually, it can help you directly when creating email campaigns depending on the preferences and characteristics of the customer.

Key Features:

  • Active Leads: A CRM plugin like NextCRM provides forms or opt-in forms on a website to take out leads. As it works on collecting all the contact information of potential customers.
  • Contact management: A perfect CRM plugin sorts and manages all important information and contacts to keep track of customers interactions, history etc.
  • Lead tracking: A CRM plugin can help you to track leads through the sales funnel by providing you with detailed analytics and reporting. So you can see where leads are coming from and how they are progressing.
  • Email marketing: The plugin allows you to run automatic email marketing campaigns by creating an effective email list and sending relevant emails to your targeted customers for increasing conversions and potential customers.
  • Customization: A CRM plugin develops the customization portion of user experience, and it helps to know more about customers’ preferences to design a suitable website with an effective marketing process.
  • Sales tracking: This email marketing plugin can help you to identify issues and opportunities, and improve your sales process and conversion rate by tracking sales, managing customer interactions, and automating the pipeline.
  • Shows overall subscriber report and campaign progress report in a graphical Chart.
  • Manage contacts by creating new ones delete, edit, or filter by keyword.
  • Integrate WooCommerce Purchase Orders, Easy Digital Downloads Purchase Orders Customer information, and Monitoring Customer Activities.

Pricing: NextCRM offers premium plans. It will only cost you $99 for a lifetime personal pack! In addition, In the developer packs with advanced functionality, you’re not charged for an unlimited number of domain installations and an unlimited number of subscriber forms

MailChimp for WordPress

MailChimp is a well-known and feature-rich email marketing plugin that works effortlessly with WordPress websites. MailChimp streamlines the process of designing, administering, and tracking email marketing campaigns with its user-friendly interface and wide tool set. 

Let’s look at some of MailChimp’s primary capabilities as a WordPress email marketing plugin!

Key Features

  • MailChimp’s drag-and-drop email builder allows you to easily construct visually appealing and professional email campaigns straight from WordPress 
  • Within MailChimp’s plugin, you can effortlessly build and manage your subscriber lists 
  • Your email marketing efforts can be made more efficient with the help of MailChimp’s automation feature
  • You can manage all of the crucial email marketing data and keep your campaign on track using MailChimp’s extensive analytics and reporting tools
  • MailChimp integrates easily with a variety of WordPress plugins
  • You can optimize your email campaigns by using MailChimp’s built-in testing features to conduct A/B tests

Pricing: MailChimp has a variety of price plans to meet the demands of different businesses. They provide both a free plan with basic features for small-scale email marketing and subscription plans with extra features and higher subscriber limitations. The standard rate starts at slightly more than $20 per month.


MailPoet is yet another flexible email marketing plugin created exclusively for WordPress websites. MailPoet, with its simple UI and powerful functionality, makes it easy to create, send, and manage email campaigns directly from your WordPress dashboard. 

Key Features:

  • MailPoet has a simple drag-and-drop email editor that allows you to design beautiful-looking email campaigns without any coding experience
  • MailPoet makes it simple to manage your subscriber lists and segment your audience depending on particular criteria
  • To nurture your subscribers, you can quickly build up automated email sequences and use autoresponders
  • With MailPoet’s built-in analytics and reporting capabilities, you can quickly track the performance of your email campaigns
  • MailPoet emphasizes data security and offers options to assist you in complying with GDPR rules

Pricing: MailPoet has a free plan as well as premium ones with enhanced capabilities. The free plan allows you to send emails to up to 1,000 subscribers, whilst premium plans allow you to send emails to an unlimited number of subscribers, as well as additional features and priority support. 


Brevo, formerly Sendinblue, is a one-stop marketing automation and CRM platform. Their WordPress email marketing plugin allows businesses to develop, automate, and track email campaigns from within their WordPress website. 

Brevo is a strong solution for businesses of all sizes to effectively engage their audience and generate successful email marketing campaigns, thanks to its user-friendly interface, comprehensive features, and seamless interaction with WordPress.

Key Features: 

  • Brevo includes a drag-and-drop email editor that allows you to construct visually compelling and professional email campaigns
  • Brevo’s WordPress email marketing plugin makes it simple to manage your subscriber lists
  • You may quickly automate your email marketing activities by using its dynamic automation function
  • Brevo allows you to send transactional emails directly from your WordPress site, such as order confirmations or password resets
  • You may test different components of your email messages using its A/B testing features
  • By utilizing its thorough statistics and data, you can make informed decisions and improve your email marketing approach
  • Brevo provides SMS marketing options in addition to email marketing

Pricing: Brevo is completely free to use for the first 2000 contacts and 300 emails per day. However, the free daily email-sending limit is insufficient for email marketing. As a result, you must select the Lite package, which starts at $25 per month.

The Must-Have WordPress Email Marketing Plugin for Your Business!

It would be unjust to choose just one of the aforementioned WordPress email marketing plugins after thoroughly reviewing them! Because they are all fantastic options that can propel your company to new heights. However, depending on your business needs, one of these options may be superior to the others. 

If you own a large firm and are willing to spend significant money on email marketing, HubSpot, Brevo, Flodesk and Mailchimp are viable options. FluentCRM and MailPoiet, on the other hand, are outstanding value for money for small businesses just starting out or trying to cut their email marketing costs! Furthermore, if you’re looking for the most affordable option, nothing beats FluentCRM! 

So, in conclusion, it is entirely dependent on your specific requirements, budget, and business objectives. So, before making a decision, analyze your company’s demands and requirements carefully. 

Thank you for taking the time to read this post, and we hope it has provided you with useful information to help you make an informed decision about your email marketing needs. Have a wonderful day!


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