When building a successful WordPress website, there are many factors to consider, from the design and layout to the content and functionality. However, trust is one of the most essential elements that can often be overlooked.
Building trust with your website visitors is crucial if you want to increase conversions, especially in industries where people are often careful when sharing their details.
In this article, we’ll discuss ten critical trust signals that can boost conversions on your WordPress website.
An SSL (Secure Sockets Layer) certificate encrypts the data that is transmitted between your website and other browsers, making it difficult for hackers to intercept and steal sensitive information.
An SSL certificate is particularly important for websites that deal with financial or healthcare information, such as IRA investments or medical records. Without the certificate, your website visitors may be reluctant to provide any sensitive information, which in turn hurts your conversion rate.
Testimonials and reviews from satisfied customers can be a powerful trust signal for any WordPress website. People are more likely to trust the opinions of others who have already used a service or product, especially regarding important decisions.
Be sure to include testimonials and reviews prominently on your website, and consider using third-party review sites such as Yelp or Trustpilot to showcase your positive reviews.
Social proof refers to the concept that people are more likely to follow the actions of others when making decisions. Including social proof on your WordPress website can help build trust by showing that other people have already trusted your brand.
This can include social media followers, shares, or the number of people who have already signed up for your services. Social proof is particularly effective in most niches, where people may be hesitant to make important decisions without some indication that others have already done the same.
Security badges are logos or images that indicate that your website is secure and has taken steps to protect its visitors. These badges can include things like Norton Secured, McAfee Secure, or TRUSTe.
Including security badges on your WordPress website can help build trust with your visitors by showing that you take security seriously and have taken steps to protect their personal information.
The style of your WordPress website may also serve as a trust indicator for your visitors. A professional, well-designed website may assist develop trust by demonstrating that you are a serious firm with a strong internet presence.
Invest in a high-quality design that matches your brand and gives a favorable user experience.
Including clear contact information on your WordPress website may also be a strong statement of trust. Including a phone number, email address, or physical address on your website may assist generate confidence by demonstrating that you are a reputable company with an actual location.
This is especially crucial in most areas where individuals may wish to chat with someone before making critical selections. Make your contact information easily accessible and placed on your website.
The caliber of your material might also serve as a trust indicator for your visitors. High-quality, educational material may aid in the development of trust by demonstrating that you are an expert in your subject and are dedicated to giving value to your visitors.
Invest in developing high-quality content that your readers will find useful.
Building confidence and driving conversions require a safe and simple checkout procedure. Your checkout procedure should be simple to use, secure, and well-documented. Give a detailed breakdown of the prices and delivery details, including all applicable taxes and levies.
Giving clients peace of mind by providing a variety of payment methods, such as PayPal and credit cards, is especially beneficial when handling delicate financial transactions.
You can also improve conversions by creating a quick one-page shopping experience that reduces the number of clicks for your customers. For example, plugins like WooCommerce Fast Cart allow customers to choose products, view their cart, pay and complete the order from a single page. This reduces friction compared to taking customers through a lengthy multi-page checkout process.
Having responsive customer support is essential for WordPress websites. Offering multiple channels of support such as phone, email, and live chat can give customers peace of mind that they can reach out for help if needed. Ensure your support team is professional, knowledgeable, and responsive. Or save support team resources by investing in conversational chatbots that increase conversions, while answering user queries in-page.
A robust FAQ section can also help customers find answers quickly. Be clear about your support hours and response times to manage expectations. Providing responsive customer support can build trust and increase conversions, especially for important financial decisions like IRA investments.